Measured numbers, not estimates
The Hamletak Index — real ad prices in Egypt
From real campaigns spending real money on Meta by this platform's clients — a sector publishes once at least 5 businesses have delivery data, and not a single number is published before that.
The index has not published yet
The rule: no sector publishes until at least 5 businesses have real running campaigns — so no figure is built on one business, and nobody can reverse a specific business's numbers. That rule does not bend, even for marketing. The moment a sector crosses the floor it appears here on its own.
Methodology
- Source: real client campaigns on Meta over the last 90 days — not surveys, not third-party press numbers.
- Publication floor: at least 5 businesses per sector. Below it the sector simply does not appear.
- Every figure is a band mean over at least 3 businesses — no published number can be one business's number.
- A metric whose businesses wildly disagree (high dispersion) is dropped rather than published as a mean that represents nobody.