Automotive campaigns with a model, a price and a viewing — not «best prices»
A big decision. The model, the price or instalment, and the viewing are what win. A generic «best prices» ad wastes the budget.
What the buyer is actually thinking
Comparing models, worry about the financing and about how the car was used, a wish to take a test drive, and — if it is second-hand — a need for the car's condition in detail.
The path from ad to sale
Conversation → viewing or test drive → negotiation → sale
Offer shapes that convert
- Model + year + price or instalment, from stock that really exists
- A warranty — only where one genuinely exists, never invented
- An invitation to come and see the car, or take a test drive
The mistakes that cost money
- An ad with no specific model in it
- Leads with no sales follow-up
- Photos that are not of the car actually being sold
The numbers a decision is made on
- Cost to start a conversation
- Cost per viewing or test drive
- Cost per sale
Start free — no card
The campaign is built on your own Meta account and waits for you — zero spend until you switch it on. Google comes as a ready import file.
The above is operating doctrine — patterns and recurring mistakes in this sector, not results or promises. No client figure appears on this page.