Travel campaigns with a destination, dates, a price and what is covered — vagueness kills the booking
Seasonality runs high. The package — destination, dates, price and what is included — wins. Vagueness kills conversion.
What the buyer is actually thinking
Fear of missing out, fear of a hidden cost, and a want for the real detail on the hotel, the flight and the itinerary.
The path from ad to sale
Conversation → booking or deposit → tickets issued → travel
Offer shapes that convert
- A destination + the trip length + a price from your own business file
- A clear inclusion list — what the price covers and what it excludes
- A departure date for the trip
The mistakes that cost money
- An expired offer, or an old price, still running in the ad
- Ignoring the season — the same offer in peak and out of it
- No fast reply in peak season
The numbers a decision is made on
- Cost per enquiry
- Cost per booking
- Conversion rate by season
Start free — no card
The campaign is built on your own Meta account and waits for you — zero spend until you switch it on. Google comes as a ready import file.
The above is operating doctrine — patterns and recurring mistakes in this sector, not results or promises. No client figure appears on this page.