Restaurant campaigns with a dish, a price and a branch — hunger is decided on the spot
Hunger is decided in the moment. Photos, the menu, the branch and today's offer win. An ad with no dish, price or location is noise.
What the buyer is actually thinking
Appetite, being nearby, a price you can predict, a quick read on quality, and an easy way to order or book.
The path from ad to sale
Conversation → order or table booking → visit → return visit
Offer shapes that convert
- Today's dish
- A weekend offer
- A seasonal menu
The mistakes that cost money
- Targeting far outside the branch's actual reach
- An expired offer still running in the ad
- No fast reply to incoming orders
The numbers a decision is made on
- Cost per message or order
- Orders per advertising day
- Repeat-visit rate
- Spend wasted on distances that never convert
Start free — no card
The campaign is built on your own Meta account and waits for you — zero spend until you switch it on. Google comes as a ready import file.
The above is operating doctrine — patterns and recurring mistakes in this sector, not results or promises. No client figure appears on this page.