Real-estate campaigns that end in a site visit, not a like on an ad
The decision cycle is long. A winning ad leads to a viewing or a qualified call — not «likes». The numbers (deposit, instalments, location, handover) are the weapon.
What the buyer is actually thinking
Fear of a scam or a late handover, a need for clear numbers, constant comparison between projects, and a wish to see the unit before committing.
The path from ad to sale
Lead → qualification (budget and readiness) → site visit → unit reservation
Offer shapes that convert
- A named project + where it is + the unit types in it
- Deposit, instalments and handover — taken from your real figures
- An invitation to view, with an actual appointment
The mistakes that cost money
- Unqualified leads, with nothing in place to filter them
- One ad carrying every project at once
- Follow-up dropped after the lead arrives
The numbers a decision is made on
- Cost per lead
- Cost per qualified lead
- Cost per site visit
- Lead-to-visit-to-reservation rate
Start free — no card
The campaign is built on your own Meta account and waits for you — zero spend until you switch it on. Google comes as a ready import file.
The above is operating doctrine — patterns and recurring mistakes in this sector, not results or promises. No client figure appears on this page.