Service campaigns with a price range and a clear first step, not a vague description
A service sells on clarity: what you do, for whom, at what price, and how to begin. Vagueness means no conversations.
What the buyer is actually thinking
Fear of the work being done badly, a want for examples and a price range, and a need for one easy first step.
The path from ad to sale
Consultation or quote → contract → delivery
Offer shapes that convert
- A named service package
- A price range, where one exists
- A first consultation
The mistakes that cost money
- A loose description of the service
- No clear call to action
- Targeting the wrong geography
The numbers a decision is made on
- Cost per conversation
- Cost per quote request
- Close rate
Start free — no card
The campaign is built on your own Meta account and waits for you — zero spend until you switch it on. Google comes as a ready import file.
The above is operating doctrine — patterns and recurring mistakes in this sector, not results or promises. No client figure appears on this page.