Retail campaigns that sell a specific product, not «a wide selection»
A shop wins when the ad sells a specific product, brand, price or guarantee — not «the best store». Retail buyers compare fast and fear counterfeits.
What the buyer is actually thinking
Fear of buying wrong or fake, a want for one clear deal, a need for trust (warranty, returns, genuine), and a decision made far faster than in property or education.
The path from ad to sale
Conversation → confirm size/colour is in stock → order → delivery
Offer shapes that convert
- Just arrived + named brands that are actually in stock
- Genuine, with a written warranty — only if that warranty really exists
- A real price or discount only, never an invented one
The mistakes that cost money
- A generic «wide selection» ad with no actual product in it
- Ignoring stock, so conversations arrive for something you cannot sell
- Spending on awareness before any offer has proven it converts
The numbers a decision is made on
- Cost to start a conversation
- Reply rate within the hour
- Conversation-to-order rate
- Return on ad spend, once the sale is recorded
Start free — no card
The campaign is built on your own Meta account and waits for you — zero spend until you switch it on. Google comes as a ready import file.
The above is operating doctrine — patterns and recurring mistakes in this sector, not results or promises. No client figure appears on this page.